is not just the mere verbal or written forms, it is a blend of multiple factors.
It is also the way you say or write, or how you put on those things like spaces, euphemisms, colors, form, or body language. It is also timing and tones. It is how you creatively arrange elements, therefore, it is an art.
Don’t just work out on the what. Work out on the how.
To master the message, master the heart of the message.
Enliven its spirit.
Flesh-in its value.
Ship your outputs as works that have been under fresh fire.